Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of e-commerce companies are turning to server-side tracking as a means to boost their information collection processes. While it requires much more technical knowledge than routine GTM and may present extra prices, it can bring about better accuracy and more dependable data
Pixel monitoring utilizes a piece of code to register conversions on your website. It's very easy to establish and much less susceptible to ad blockers.
1. More exact information
The standard technique of tracking conversions on a website, using pixels, is having trouble with transforming web browser privacy policies. This suggests that the information being sent to Google Ads, Facebook Manager and various other platforms is much less exact than it must be.
Server-side tracking is a more safe and secure choice that assists to bypass these restrictions, as it's loaded from your very own domain and treated as first-party code, suggesting it's much less likely to be influenced by advertisement blockers or other security actions. This supplies much more accurate information and a much more complete image of individual journeys throughout channels.
In addition, this sort of tracking permits organizations to track conversions beyond the website, such as call and in-store check outs, which can be challenging for pixel-based monitoring. This versatility gives marketing experts a lot more ownership over the information they send, and makes it less complicated to abide by various information laws. It's additionally a lot much less vulnerable to fraudulence, as it's more difficult for fraudulent stars to manipulate the system by changing the postback URL.
2. Much better control over data.
Server-side monitoring allows services to collect and enhance data before sending it to third-party analytics/advertising systems. This enhances information completeness and precision, which can help marketing experts make more enlightened marketing choices.
Traditional pixel tracking relies upon JavaScript tracking codes that are put in internet site visitors' internet browsers. These tracking codes are typically obstructed by ad blockers, which can lead to data collection disruptions and imprecise results. Server-side monitoring enables companies to bypass these constraints and offer exact, consistent data that is much less susceptible to interference.
This sort of tracking likewise permits businesses to track conversions that occur beyond the site, like telephone call and in-store acquisitions. This is important considering that brand-new privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a vital reason why S2S is much more trusted for companies seeking to adjust to these adjustments.
3. Less susceptible to scams
Server-side monitoring makes it possible for businesses to control information hauls prior to it reaches third party endpoints, enhancing safety and personal privacy. This is especially essential as different web browsers and systems significantly change how they deal with cookies. For instance, in iphone 14, Safari will just supply first-party cookie data and will not allow pixel-based tracking. Making use of server-side monitoring, you can bypass these limitations and continue to track conversions that happened outside of your site.
Furthermore, server-side monitoring allows you to record customer information straight by yourself web servers. This eliminates dependence on third parties, which can be prone to breaches and privacy violations.
A server-side tracking system is a set of directions that tells your site's server what events to tape-record. This data is then sent to analytics tools like Google Analytics and Facebook Company. It's also used to set off email performance tracking software event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that uses a tiny item of code on your page to accumulate information from individuals.
4. Much easier to carry out
Server-side tracking is a data collection process that happens on the website's own web server, bypassing internet internet browser restrictions. This implies that data collected by the website/app is first sent to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it lowers the extent of information administration and gives organizations extra control over transmission, making it usually a lot more trustworthy. Consequently, it's less vulnerable to information difficulties triggered by things like a busted link or an active ad blocker being mounted.
With OWOX BI's Server-Side Monitoring, your company can collect real-time conversion information similarly that you would with pixels or a cookie, but this is after that passed straight to your marketing and advertising devices on the web server. This enables you to have more exact data and helps make certain conformity with privacy laws such as GDPR. In addition, it likewise avoids the monitoring restrictions imposed by internet browsers and ad blockers.