Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A number of e-commerce businesses are turning to server-side monitoring as a means to boost their information collection processes. While it requires more technical knowledge than normal GTM and might present extra costs, it can result in greater accuracy and even more reputable information
Pixel tracking makes use of a piece of code to register conversions on your internet site. It's simple to establish and less susceptible to advertisement blockers.
1. More precise information
The conventional approach of tracking conversions on a site, making use of pixels, is having difficulty with altering web browser personal privacy policies. This indicates that the information being sent to Google Ads, Facebook Manager and various other platforms is less precise than it needs to be.
Server-side tracking is a more safe alternative that helps to bypass these limitations, as it's packed from your very own domain and treated as first-party code, indicating it's much less most likely to be affected by ad blockers or various other protection measures. This offers a lot more exact data and a more complete photo of individual trips throughout networks.
In addition, this kind of tracking enables organizations to track conversions beyond the website, such as phone calls and in-store gos to, which can be tough for pixel-based monitoring. This adaptability offers marketers more ownership over the data they send, and makes it simpler to adhere to different information legislations. It's likewise a great deal much less prone to fraudulence, as it's harder for illegal stars to adjust the system by modifying the postback link.
2. Much better control over information.
Server-side monitoring enables companies to gather and enhance data before sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can assist marketing professionals make more informed marketing decisions.
Traditional pixel monitoring relies upon JavaScript tracking codes that are positioned in web site visitors' web browsers. These tracking codes are frequently blocked by ad blockers, which can cause information collection disruptions and incorrect results. Server-side tracking makes it possible for organizations to bypass these restrictions and offer accurate, consistent information that is less vulnerable to interference.
This sort of monitoring also allows organizations to track conversions that occur outside of the website, like call and in-store purchases. This is important given that brand-new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is a key reason that S2S is much more dependable for organizations looking for to adapt to these adjustments.
3. Less vulnerable to fraud
Server-side monitoring enables services to manipulate information payloads prior to it gets to third party endpoints, boosting safety and security and personal privacy. This is particularly vital as different internet browsers and platforms progressively change just how they handle cookies. For instance, in iOS 14, Safari will only supply first-party cookie data and will not permit pixel-based tracking. Utilizing server-side monitoring, you can bypass these restrictions and remain to track conversions that happened outside of your internet site.
In addition, server-side monitoring allows you to capture individual information directly on your own web servers. This removes dependence on 3rd parties, which can be vulnerable to breaches and privacy offenses.
A server-side tracking system is a set of directions that informs your website's server what occasions to videotape. This data is then sent out to analytics devices like Google Analytics and Facebook Business. It's likewise utilized to cause event-based ads, such as retargeting. push notification marketing software In contrast, pixel tracking is a different approach that uses a little piece of code on your web page to accumulate data from users.
4. Simpler to carry out
Server-side monitoring is an information collection process that happens on the site's very own web server, bypassing internet internet browser limitations. This means that data gathered by the website/app is first sent to the web server where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this approach is that it decreases the scope of data administration and provides companies a lot more control over transmission, making it usually extra reputable. As a result, it's less prone to data challenges caused by things like a broken connection or an active ad blocker being installed.
With OWOX BI's Server-Side Monitoring, your business can accumulate real-time conversion information similarly that you would certainly with pixels or a cookie, yet this is after that passed straight to your advertising and marketing devices on the web server. This enables you to have more accurate data and helps ensure compliance with personal privacy laws such as GDPR. In addition, it additionally stays clear of the monitoring restrictions imposed by browsers and ad blockers.